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Media Planing and Buying

Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.

Advertising media includes
Social (Facebook, Twitter, Instagram, Pinterest, whatsapp, etc.)
Television ( TVC, television commercial)
Radio (AM, FM, XM, Pandora, Spotify)
Newspapers
Magazines (consumer and trade)
Outdoor billboards
Ambient experiential
Public transportation
Direct Media (DM)
Digital advertising (such as web-based, mobile and mobile applications)
Search Engine Marketing (SEM, keyword marketing in search engines)
Specialty advertising (on items such as matchboxes, pencils, calendars, telephone pads, shopping bags and so on)
Other media (catalogs, samples, handouts, brochures, newsletters and so on)

With the expanding array of mobile, desktop, tablet and banner advertising options, you need an independent voice in your corner to help you navigate the often-bewildering media placement choices that are available today. Fruitbowl Digital can be that voice. The team at Fruitbowl can help identify the specific media options that will most effectively target the demographic you are seeking to reach and make sure that your ad is keyed properly and submitted on time and in the appropriate format. Our experienced staff members also know what works in what type of media, enabling them advise you on different design options for different sites. When you choose Fruitbowl Digital for your media placement needs, you get it all. Device targeting: We can target the campaign on the basic of device. from Ipad, Iphone to Android. This can allow us to make the campaign more effective and successful. Target group: The success of the campaign depends on targeting the right people. We can filter the audience depending on your brand and target the interested audience to ensure the effectiveness of your campaign Our vast network of sites will give you plenty of options to place your ads on the most effective sites.

Conversion Monitoring
It begins to track that visitor’s specific mouse movement to determine their exact position on the page. It is beneficial in generating leads. It gives a brief insight on the call to action points of the website.

Online Media Planning and Buying
We manage all forms of media planning and buying from start to finish. We also provide our clients with various insights, which will best serve your brand.

Creative Management
As a digital advertising agency, we ensure that your brand or service gets the best creative representation as possible!

Traffic Analysis
This streaming media traffic will be more dominant in IP networks, due to a large number of users on the Internet, Therefore it is important to monitor and analyze media traffic.

Campaign Design
We identify the right target audience, understand their tastes and preferences and accordingly design the campaign to suit their business objectives.

Analysis & Optimization
No media campaign can be successful without constant analysis, tests and optimization of your marketing strategy. We use a combination of in-house tracking and external ad-serving technology to analyze and add value to your brand.

Advergaming
Advergames or Advertisements in the form of video games have existed as long as video games itself. Advergaming is a new medium of advertising that is being used by many companies to brand and market their products.

Gamification
Gamification is the next step in the evolution as it is the application of basic game theory and mechanics in contexts outside of games.

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