Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company’s strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company’s goals and marketing objectives.
Strategic marketing, as a disinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organisation and its customers.
We can be your company’s strategic leverage to identify and harness growth opportunities
MSG is a boutique management consulting firm with a vision to provide the most impactful market-driven insights & collaborative partnership to forward-looking organizations.
We partner with and equip organizations to develop tailored growth strategies, which enable them to seize opportunities that will drive the target outcomes for stakeholders as well as generate value for a broad global ecosystem.
we specialize in below strategic marketing:-
Long Range Planning
Strategic Marketing Management
Resource Based View (RBV)