Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
We understand how Consumers, Shoppers and Retailers behave. That’s why we’re able to create the right conditions that drive people to buy a particular brand – and meet our clients’ objectives.Put simply, we create purchase behaviour.
Wit Source Technology creates ‘big picture advertising for big picture clients’. We use the media that is right for the message. From TV and radio, to a cool mobile app and diverse social media, or wonderfully crafted print work, our enviable client list benefits from unrivalled creativity.
We know that technology drives today’s communications to ever increasing innovative lengths. That’s why, as the world’s largest digital network, we offer consultancy, creative development, design, technical build and maintenance across web, email, interactive, TV and mobile channels.
We believe that strong ideas can increase the value of a brand and unlock the true value of its customers. We also believe that a brand should never stand still. That’s why we’re constantly evolving and exploring new ways of getting messages to the market.